Blue Apron Wants in on People’s Sunday Meal-Prep Habits

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Meal kit company Blue Apron is adding meal prep kits

Blue Apron, the company best known for delivering meal kits that come with all the ingredients prepped and portioned out, is now delivering meal kits that come with all the ingredients prepped and portioned out for the purpose of ensuring an entire week’s worth of meals can be prepped and portioned out. In other words, Blue Apron is launching meal prep delivery kits.

Meal prep, AKA the art of strategic leftovers, has been a big trend the past few years, popular among consumers looking to control their diets, people looking to save money, and those who just want to save time. There are entire Instagram accounts dedicated to showing off neat, uniform rows of meals prepared on Sunday and meant to last through the week. Blue Apron’s new offering promises a total of eight servings of two to four different dishes, made in 90 minutes to two hours, compared to the 30 minutes it might take to throw together a fresh Blue Apron meal on an average weeknight. “We’ve specifically chosen proteins, recipes, and cuisines that lend themselves well to being made ahead of time and enjoyed later,” Blue Apron writes in its FAQ.

While Blue Apron already basically had a foot in the meal prep space through its packaging and streamlining of meals to remove any obstacles to cooking, now the kit delivery service can say it’s all in. Let the overhead-shot Instagrams commence!

And in other news…

  • Dirty Lemon, the pricey wellness-ish drink once known for being sold via text message, will soon be available on Walmart shelves. [CNN]
  • Opening more grocery stores could reduce food waste in cities, since people would be able to make shorter, more frequent shopping trips, and stores would be able to keep smaller inventories, according to a new study. [Modern Farmer]
  • Wawa, the convenience store chain with a cult following, is pursuing the dinner crowd with burgers, waffles fries, and chicken sandwiches at some locations. [Philadelphia Business Journal]
  • LeBron James “has the worst fucking diet ever,” including french toast drowned in syrup, omelettes, and tons of sweets, says former teammate Tristan Thompson. Sign me up! [NY Post]
  • Swiss chocolatier Barry Callebaut — the inventor of ruby chocolate — wants to be the one who brings 3D-printed chocolate to the masses, thanks to its new studio that can produce the chocolate at scale. [Insider]

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