Magnum Ad Suggests Being Gay Is a “Guilty Pleasure,” Which, No

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This ain’t it, Magnum.

Calling something a “guilty pleasure” typically suggests there are some things we should feel bad about enjoying. Most of us can probably agree that guilty pleasures generally apply to simple harmless things like ranch dip or bad TV. What’s unequivocally not a guilty pleasure is being gay in a place where homosexuality is criminalized. To most of us that is: Magnum Ice Cream, whose entire ad campaign is already based on the suggestion that you might want to fuck their product, is being accused of homophobia and racism for a Spotify ad campaign in the U.K. that compares being arrested for being gay to having a guilty pleasure.

The ad features a man speaking of discrimination in his home country (which is not specified), saying “A hug for my boyfriend—that’s my guilty pleasure, because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.” A spokesperson from Magnum said the company wanted “to remind people that what is considered a guilty pleasure isn’t always what you would expect.” But as you can imagine, a lot of people are finding the comparison weird and outright offensive. Just more proof that the entire concept of the “guilty pleasure” needs to go away for our collective good. [Newsweek]

And in other news…

  • The New Yorker goes deep on rosé strawberries, which apparently are not just unripe berries. Too bad the we’re already on to Gen Z Yellow. [The New Yorker]
  • A bunch of presidential candidates ate things at the Iowa State Fair. Andrew Yang seemed to like his turkey leg. [NY Post]
  • Matthew’s Chocolates in North Carolina offered a “Burn a Rebel flag… get a free chocolate!” promotion after a pro-Confederate group gathered near the shop. Now the owner is getting death threats. [Vice]
  • A look at whether White Claw is “healthy” or not. [GQ]
  • Elevated lead was detected in Newark’s water, and the city is promising to provide residents with bottled water. [Pix11]
  • Chefs are experimenting with watermelon as a meat substitute. [WSJ]
  • The business of preventing food waste is very lucrative. [CNBC]
  • Chick-fil-A is adding mac and cheese to its menu nationwide, the first side addition since 2016. [USA Today]
  • Amanda Mull says the correct number of drinks to have at your desk is three, and she is right, according to me, who always has a seltzer, a coffee, and whatever drink I got on my commute in. [The Atlantic]